Your San Diego Dog Boutique for Grooming, Training & Retail
Bella Woof is a woman-owned, full-service professional dog boutique that provides first-class professional grooming services, professionally vetted premium pet products, and top-notch, certified, professional training for your best furry friends. In 2018, our owner April acquired the Grooming, Training & Retail Boutique operating for 3+ years in Little Italy and renamed it Bella Woof. In June 2021, Bella Woof moved out of Little Italy to a larger, new space in La Jolla, and continue to offer Grooming, Training and Retail, but with a larger, now dedicated area for classes. April has been serving the animal and pet community in the San Diego area since 1998. She has held significant animal health, wellness & behavior modification roles at San Diego Zoo & Safari Park, San Diego Humane Society, and University of California Davis for 22+ years. At Bella Woof, we believe that dogs play a very important part in people's lives and we want to help foster that relationship! Bella Woof are not just experienced, professional groomers and trainers, we are also animal health and wellness advocates and educators who are here to provide the best care and products for your pets.Learn More
Dog Grooming in our Boutique
Our professional groomers and bathers have the technical skill, knowledge, and experience to care for your pet in a safe and pleasant environment. Our staff is trained on proper equipment use, canine anatomy, as well as pet safety and handling. Your dogs are in good hands (literally!) from start to finish.Browse Services
Puppy & Dog Training
We follow the highest standards of training for your dogs. Our Chief Training Officer April Bove-Rothwell is a licensed training specialist with an extensive background in Animal Biology. Bella Woof offers training for puppies and adult dogs alike in different settings.Learn More
Customized Puppy & Dog Training
We’ll work with you and your pets in an environment familiar to them—your home! Customized introductory and advanced training packages are available.
Puppy Training Classes
Teach your pup basic obedience skills, receive instructions on puppy socialization, and solve common puppy problems like mouthing, house-training, and jumping.
Premium Pet Products for Dogs & Cats
Our pet products at Bella Woof are carefully researched and curated so your pets are nourished well from the inside-out. Choose from our selection of natural, holistic, and high quality food, bathing and grooming products, and other pet supplies.Learn More
Why Pets Love Us
We’re a full-service dog boutique for all your grooming, training, and retail needs.
Get onsite training in La Jolla, at the San Diego Humane Society, or at your home!
April is a certified professional dog trainer with 20 years of experience.
We offer natural, holistic, and high-quality pet products that are vetted first.
We consider behavior and nutrition in a holistic approach to pets’ wellbeing.
Each Pet Special
Customized training and grooming considers each pet’s unique needs.
Meet April and the Team
Bella Woof is run by wife and husband team April and Robert Rothwell out of the charming Village of La Jolla on Girard Avenue. With April's expertise in animal biology, nutrition and behavior and Robert's business acumen, the result is a unique experience that supports your pet's health and wellness, improving your invaluable bond with your pet.Learn More
Certification Council Pro Dog Trainers
American Kennel Club
Syn Alia Training Systems
Pet First Aid & CPR Certified
Animal Behavior Management Alliance
Pet Tested, Owner Approved
I took my dog there for puppy classes, which was so much fun and super useful. The owners are amazing and care about all their customers and everything in their shop, from products to classes to grooming. My dog's first haircut was here and their groomers did an incredible job and I continue to bring my fur baby back regularly. They're definitely your go-to place for anything regarding your pets!