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Groom.
Train.
Eat.
Wear.

Because dogs deserve all the good things.

Your San Diego Dog Boutique for Grooming, Training & Retail

Bella Woof is a woman-owned, full-service professional dog boutique that provides first-class professional grooming services, professionally vetted premium pet products, and top-notch, certified, professional training for your best furry friends. In 2018, our owner April acquired the Grooming, Training & Retail Boutique operating for 3+ years in Little Italy and renamed it Bella Woof. In June 2021, Bella Woof moved out of Little Italy to a larger, new space in La Jolla, and continue to offer Grooming, Training and Retail, but with a larger, now dedicated area for classes. April has been serving the animal and pet community in the San Diego area since 1998. She has held significant animal health, wellness & behavior modification roles at San Diego Zoo & Safari Park, San Diego Humane Society, and University of California Davis for 22+ years. At Bella Woof, we believe that dogs play a very important part in people's lives and we want to help foster that relationship! Bella Woof are not just experienced, professional groomers and trainers, we are also animal health and wellness advocates and educators who are here to provide the best care and products for your pets.

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Your San Diego Dog Boutique for Grooming, Training & Retail

Dog Grooming in our Boutique

Our professional groomers and bathers have the technical skill, knowledge, and experience to care for your pet in a safe and pleasant environment. Our staff is trained on proper equipment use, canine anatomy, as well as pet safety and handling. Your dogs are in good hands (literally!) from start to finish.

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Puppy & Dog Training

We follow the highest standards of training for your dogs. Our Chief Training Officer April Bove-Rothwell is a licensed training specialist with an extensive background in Animal Biology. Bella Woof offers training for puppies and adult dogs alike in different settings.

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Customized Puppy & Dog Training

We’ll work with you and your pets in an environment familiar to them—your home! Customized introductory and advanced training packages are available.

Puppy Training Classes

Teach your pup basic obedience skills, receive instructions on puppy socialization, and solve common puppy problems like mouthing, house-training, and jumping.

Adult Dog Training Classes

Older dogs certainly can learn new tricks! Train areas of immediate concern and get advanced training when they’re ready.

Premium Pet Products for Dogs & Cats

Our pet products at Bella Woof are carefully researched and curated so your pets are nourished well from the inside-out. Choose from our selection of natural, holistic, and high quality food, bathing and grooming products, and other pet supplies.

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Why Pets Love Us

One-Stop Shop

We’re a full-service dog boutique for all your grooming, training, and retail needs.

Multiple Locations

Get onsite training in La Jolla, at the San Diego Humane Society, or at your home!

Proven Experience

April is a certified professional dog trainer with 20 years of experience.

Top-Shelf Products

We offer natural, holistic, and high-quality pet products that are vetted first.

Holistic Approach

We consider behavior and nutrition in a holistic approach to pets’ wellbeing.

Each Pet Special

Customized training and grooming considers each pet’s unique needs.

Meet April and the Team

Bella Woof is run by wife and husband team April and Robert Rothwell out of the charming Village of La Jolla on Girard Avenue. With April's expertise in animal biology, nutrition and behavior and Robert's business acumen, the result is a unique experience that supports your pet's health and wellness, improving your invaluable bond with your pet.

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Certification Council Pro Dog Trainers

American Kennel Club

Syn Alia Training Systems

Pet First Aid & CPR Certified

Animal Behavior Management Alliance

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Pet Tested, Owner Approved

I took my dog there for puppy classes, which was so much fun and super useful. The owners are amazing and care about all their customers and everything in their shop, from products to classes to grooming. My dog's first haircut was here and their groomers did an incredible job and I continue to bring my fur baby back regularly. They're definitely your go-to place for anything regarding your pets!
— Anne S

I love this shop! My pets are my family so choosing the best means a lot to me. This store has it all: high quality pet food, grooming and a great line on professional dog training. I KNOW I'm in good hands when I support them and Robert, the owner, has been professional and accommodating every time I've interacted with him. This is a small, local business done RIGHT and I would recommend them 100% for all your pet needs. What more could you ask for?!
— N.F.