About Bella Woof

Bella Woof is a woman-owned, full-service professional dog & cat boutique that provides first-class grooming services, premium pet products, and top-notch training and behavior modifications for your best furry friends. We’ve been serving the San Diego area since 1998.

At Bella Woof, we believe that dogs play an important part in people’s lives and we want to help foster that relationship! We’re not just experienced trainers and groomers; we’re also animal welfare advocates and educators who are here to provide the best care and products for your pets. Bella Woof is also a proud partner of the San Diego Humane Society.

Our Team

Meet April

April Bove-Rothwell runs Bella Woof with her husband Robert. She is a licensed training specialist and handles all animal training at Bella Woof as well as classes at the San Diego Humane Society. April is also a behavior and training volunteer, and manages social media, ad writing, and retail product selection for Bella Woof.

April has been working with animals professionally for over 20 years with 17 years caring for animals in non-profit organizations, most recently as the Senior Gorilla Keeper at the San Diego Zoo. Her qualifications include a B.S. in Animal Biology from the top animal teaching university in the US, UC Davis, Certification as a Professional Dog Trainer (CCPDT-KA), STAR puppy class teacher and AKC CGC test evaluator. She enjoys working with clients and their dogs in classes at Bella Woof and in customized lessons in their homes.

Meet Robert

Robert has 30 years of experience in management, business and leadership positions with a B.S. in Manufacturing Engineering from ASU and an Executive MBA from SDSU. Robert manages business operations including contracts, financials, and partnerships. You’ll also find Robert opening and closing the boutique, managing the employees and directing retail sales. Robert also assists in scheduling and training. Prior to opening Bella Woof with April, Robert owned his own consulting firm and worked in the aerospace engineering industry for nearly three decades.

Our Core Values

At Bella Woof, we let the following core values guide our business.

Top-Notch Service

  • We only hire experienced groomers and bathers.


  • Our certified trainer teaches dogs and owners in a safe and effective manner.

Proven Experience

  • We carefully choose and carry products that are natural, holistic, and professionally made.

Animal Welfare

  • We are advocates for your furry companions and treat them like family.

Stress-Free Animal Care

  • Our grooming services are cage-free and each groomer works with one dog at a time to get the attention and care they deserve.


  • We are a full service professional dog spa that always strives to go above and beyond your expectations.

Certification Council Pro Dog Trainers

American Kennel Club

Syn Alia Training Systems

Pet First Aid & CPR Certified

Animal Behavior Management Alliance


San Diego Humane Society

Fresh Patch

Pet Tested, Owner Approved

I took my dog there for puppy classes, which was so much fun and super useful. The owners are amazing and care about all their customers and everything in their shop, from products to classes to grooming. My dog's first haircut was here and their groomers did an incredible job and I continue to bring my fur baby back regularly. They're definitely your go-to place for anything regarding your pets!
— Anne S

Give your dog good things.

Your dogs deserve the finer things in life. We carry pet-approved food, treats, and pet supplies made by dog lovers like you! Call or send us a message to find out more about our retail products.

(619) 237-0730
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Tuesday - Sunday
9:00am - 6:00pm

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